Portugal does something rather remarkable with its traditional arts and crafts: it gives them an official place in modern working life.
An artisan in Portugal can apply for formal recognition by the state and receive a Carta de Artesão, or Artisan Card. There is a National Register of Handicrafts and an official catalogue defining the activities Portugal recognises as artisanal professions. These are not honorary titles created for tourism. They form part of a national system established in Portuguese law to recognise and support people actively practising traditional crafts.
The recognition gets surprisingly specific. Within ceramics, Portugal distinguishes activities including azulejaria, ceramic painting and ceramic decoration. And artesanato itself is explicitly recognised within Portugal's tax law as an economic activity, just as the tax system formally classifies the work of architects, engineers, painters, musicians and other professions.
There is something important in that approach. A tradition is not preserved simply because an old example survives behind glass. It survives when someone is still learning how to make it, someone else finds a new reason to care about it, and another generation decides it is worth carrying forward.
That leaves room for preservation and experimentation, for the ancient and the new.
Portuguese artistic traditions have never stopped evolving, and contemporary work can be one more chapter in that story. We like to think there is enough room in the Portuguese azulejo tradition for history, beauty and craftsmanship...and occasionally, a UFO with very good taste in pastries.